Jinshang Shining GENERA 2025: Deepening the Spanish Photovoltaic Market with Technological Innovation

Jinshang Shining GENERA 2025: Deepening the Spanish Photovoltaic Market with Technological Innovation

On November 18th to 20th, 2025, the highly anticipated Spanish Madrid International Energy Exhibition (GENERA 2025) kicked off grandly at the IFEMA International Convention Center in Madrid. As the largest and most international energy and environmental protection comprehensive exhibition in Spain, this event attracted 500+ exhibitors from 63 countries and over 43,000 professional visitors, with international visitors accounting for 17%. It has become a core platform for understanding the trends and business opportunities in the European photovoltaic market. Jinshang showcased its all-scenario photovoltaic innovation solutions with cutting-edge technologies and product portfolios tailored to European market demands, igniting a green energy boom in the Iberian Peninsula.

Adapting to the trend, anchoring in the high-growth European photovoltaic market

As the core growth pole of the European photovoltaic industry, Spain, with its superior light conditions and strong policy support, is becoming a benchmark market for global clean energy transformation. The Spanish government has set an ambitious goal of achieving a 74% share of renewable energy generation by 2030, and has launched a series of favorable policies such as eliminating the value-added tax on solar products, providing 15% subsidies for off-grid projects, and reducing the import tariffs on energy storage equipment to 5%. These policies have injected strong impetus into the development of the photovoltaic industry. Coupled with the implementation of the EU's "Net Zero Industrial Act", the European photovoltaic market is entering a golden development period driven by both policy and market. In the first half of 2025, the EU's new photovoltaic installations reached a new high, with Spain, Germany, and Italy continuing to lead regional growth. Jinshang accurately seized market opportunities and, through the GENERA exhibition, deepened strategic cooperation with European customers and further expanded its influence in the Southern European market.

Government and enterprise collaboration, jointly drawing a new blueprint for green cooperation

During the exhibition, Jinshang, leveraging its deep technical accumulation and local adaptation capabilities, received recognition from numerous international partners. In response to the requirements of Spanish agricultural photovoltaic projects for local supply chains, Jinshang signed a strategic cooperation agreement with a local renowned energy enterprise, committing to strengthening local collaboration in component supply and support system deployment, prioritizing the guarantee of community electricity needs, and aligning with the subsidy policy orientation of Spain's energy transformation. At the same time, Jinshang reached cooperation intentions with distributors in neighboring countries such as Portugal and France, planning to further radiate the photovoltaic and energy storage integrated solutions adapted to the European market to the entire Iberian Peninsula and Western Europe. The European regional director of Jinshang said in an interview: "The GENERA exhibition has provided us with a bridge to communicate with global energy elites. As an important foothold for Jinshang to deeply penetrate the European market, we will continue to invest in R&D resources, focus on policy compliance and technological innovation, and through local service systems and differentiated product portfolios, help Europe achieve the goals of energy independence and carbon neutrality." In the future, Jinshang will rely on the successful experience in the Spanish market to further optimize the global supply chain layout, strengthen technological iterations in efficient components, intelligent tracking systems, and distributed energy storage, and contribute Chinese wisdom to global clean energy transformation.